Faster first replies
Every channel in one inbox, with an owner on every enquiry.
Dubai moves fast.
So should your replies.
From a property enquiry in Business Bay to an Instagram order for a boutique in Al Quoz, Dubai customers expect an answer on the app they already use. SM Gateway puts WhatsApp, Instagram, Messenger and website chat in one shared inbox and turns every enquiry into a lead your team follows up.
See plans and pricingIncluded in every plan
No lost leads
Stages, values and follow-up tasks beside the conversation.
One view of every branch
Waiting replies and overdue tasks across the business.
Leads with a next step
Move enquiries from new to client with owners and tasks.
Instagram to WhatsApp
One customer, one record, whichever app they use.
Campaigns with consent
Send to opted-in segments, with fees estimated in AED.
01
From first message to qualified lead.
Every person who writes becomes a contact, and any conversation can become a lead with an owner, a stage, a value and a next action. Work from a board or a list, and let a stage follow-up rule create the task, so a viewing or a quote is never left to memory.
- The same customer on WhatsApp and website chat is one record.
- Custom fields, tags and saved segments for your own way of selling.
- Sales pipelines: 1 on Starter, 3 on Professional, unlimited on Enterprise.
02
Built for Dubai real estate teams.
Property enquiries arrive from ads and Instagram all day. Assign each one to an agent, record the client’s requirements, and match them against your listings with the real estate module on Professional and Enterprise, with stage names such as New, Enquiry, Viewing, Client and Lost.
03
Instagram and WhatsApp for shops and brands.
Retail customers often ask on Instagram and finish on WhatsApp. Answer both from the same inbox, keep quick replies for sizes and delivery, and look prices and stock up from a Google Sheet or Excel table on Professional and Enterprise.
04
Campaigns for the Dubai calendar.
Plan WhatsApp campaigns for Ramadan, Eid, Dubai Shopping Festival or White Friday and send them only to the customers who opted in. Meta’s fees are estimated in AED before you launch, and one opt-out list is enforced on every send.
- Campaigns are included on Professional and Enterprise.
- STOP and START work in English and Arabic.
05
Several branches, one view of the day.
Run a branch in Dubai Marina and another in Deira from one workspace. Route conversations to the right branch team, set working hours, and see waiting replies, unassigned enquiries and overdue tasks for the whole business. Branches: 1 on Starter, 5 on Professional, unlimited on Enterprise.
For Dubai sales teams
Every enquiry has an owner.
Agents and sales staff answer WhatsApp and Instagram from one inbox, with the lead, its stage and the next task in view.
Start free trial Illustrative photo. Interface details use sample data.Questions, answered.
Is SM Gateway a WhatsApp CRM?
Yes, for customer messaging. Contacts, segments, leads, pipelines and tasks are included in every plan, next to the shared inbox. If you already use another CRM, the API and webhooks on Professional and Enterprise keep it in step.
Can several agents answer one WhatsApp number?
Yes. Everyone works from the shared inbox, each conversation has an owner, and roles decide which channels and branches each person can see.
Which plan suits a small Dubai business?
Starter, at AED 150 a month per workspace, covers WhatsApp and Messenger for a team of 3. Professional adds Instagram, website chat, AI replies, workflows and campaigns.
Can we reply to customers in Arabic?
Yes. Your team replies in any language, website visitors can chat in English or Arabic, and opt-out keywords work in both.
Where is our data stored?
The application runs in a private data centre in the United Arab Emirates. Messages still pass through the channel provider (Meta for WhatsApp, Instagram and Messenger), and the providers that process data abroad, such as Stripe and the AI providers you enable, are listed on the subprocessors page.
Do we need a Meta developer account or an app of our own?
No. SM Gateway is verified as a Tech Provider by Meta, so your business connects under our verified app. You sign in with Facebook, choose the number, Page or account and grant the permissions; there is no developer registration and no App Review on your side.
Is there a free trial?
Yes. Sign up with Google, Facebook or email and start a free trial with a card on file. The trial is available once per email address and once per card, and you can cancel before it converts to a paid plan.
Product screens are from the SM Gateway application with sample data. Cards and photos are illustrative.