October 2026
Email inbox channel
Workspace and personal mailboxes in the shared inbox: Microsoft 365 with one sign-in, any other provider over IMAP, threads, delegation and signatures.
Email senders: your own domain, mailbox, Resend or SendGrid
Settings → Email sending lets a business send campaign email from our campaign address, its own verified subdomain, its own mailbox over SMTP (Google Workspace, Microsoft 365, Zoho, other), or its own Resend or SendGrid account, each with a daily limit and a test email.
Campaign features become plan modules
Rich WhatsApp, email campaigns, journeys & repeating campaigns and customer activities are ordinary modules on the Enterprise plan; a Custom plan can add any of them. Review full email, show HTML and download HTML on the campaign review step.
Comments: bulk actions, commenter photos and Needs reply
Select up to 100 comments and mark them done or hide them; commenter photos where Meta provides them; the badge counts comments that still need a reply.
Social reports: live counters and insights backfill
Like, comment and share counters update live; insights history is backfilled for imported posts.
Reports → Social
Posts published, views, reach, engagement rate, follower change, comment reply rate and median first reply; a posts table, per-profile comparison, best-time heatmap and CSV export.
Comments inbox redesign
The Comments tab opens on Needs reply, with By post and Newest first views, a chat-like thread, one reply box for public reply, private message and note, and keyboard shortcuts.
Different photos per network
Use different photos and videos, alt text and captions for Instagram and Facebook on the same post.
Customer photos in the inbox
Messenger and Instagram customers show their profile photo as the inbox avatar; WhatsApp and web chat keep initials.
Social publishing: Planner, Calendar, Media library
Plan, approve and publish Facebook and Instagram posts — every format, posting slots, Fill slots, approvals with a free Approver role, Test with Meta, pre-flight checks and a weekly digest.
Email campaigns
A block editor with desktop and phone preview, test sends, one-click unsubscribe, sender warm-up and automatic pausing on bounces or complaints.
Rich WhatsApp campaigns
Media card carousels, limited-time offers, coupon codes, catalog and multi-product messages, with a Commerce catalog link per number and industry compliance warnings.
Journeys and repeating campaigns
Automatic WhatsApp messages that start on a customer activity, a status change or N days before or after a date, and stop when the customer replies.
Customer activities
Visits, appointments, enquiries, repairs, purchases and orders recorded per contact, with Age, Gender and “What they did” filters and POST /v1/activities.
Campaign safety
One opt-out list per business, STOP and START replies in English and Arabic, consent on the contact, launch warnings and optional quiet hours.
Campaign results in AED
Cost from Meta’s per-message pricing, conversions within N days, revenue, and retargeting a result into a saved segment.
Self-service billing with Stripe
Choose a plan monthly or yearly, pay by card on Stripe Checkout, manage the subscription in the customer portal, and receive VAT invoices by email. Free trials with a card on file.
WhatsApp Coexistence
Available on request: connect a number that stays in use in the WhatsApp Business phone app. Integrations shows “Used on: SM Gateway + WhatsApp Business app (phone)”.
AI knowledge from your website and documents
Read a website weekly or upload PDF, DOCX or TXT files as business knowledge for AI replies and AI answers.
Contact stage names per industry
Stage names such as New / Enquiry / Booked / Patient / Inactive for clinics, editable per workspace.
Quick Replies library
Categories, suggestions while typing, a “/” picker, Add from library filtered by industry, and 24 starter replies.
Sign up with Google or Facebook
Create an account or sign in with Google or Facebook as well as email.
Contacts: Worked with filter and channel bar
Filter contacts by Worked with / Not yet / Everyone and see every channel a contact has used.
Workflow Library and New from template
Start a workflow from a ready-made template — clinic assistant, appointment reminders, clinic booking, my appointments, AI assistant, property search.
AI answers
A workflow step that answers customers from the workspace’s knowledge and tables only, cites what it used, confirms before anything changes and hands over safely.
Public API, webhooks and the Developer portal
Scoped API keys, Idempotency-Key, events message.inbound, message.status and conversation.closed with HMAC-SHA256 signatures, delivery log with Send again, and a public developer portal with samples.
Change at Meta
Edit an approved WhatsApp template in place and resubmit it.
Connectors, Verify by code and SMS backup
Call your own systems from a workflow, verify a customer with a one-time code over WhatsApp with Twilio or Unifonic SMS as backup, and send scheduled messages from a connected system.
Lookup tables and Google Sheets
Upload Excel/CSV or connect a Google Sheet; answer from it in workflows; change rules message a customer when a row changes.
Real State module
Properties with private media, client requirements, guided and AI property-search intake, and matching with review and delivery modes.
AI provider and spending controls
Platform AI or your own key, with spending caps and alerts per workspace.