One front desk
WhatsApp, Instagram, Messenger and website chat in one inbox.
Abu Dhabi enquiries.
Answered from one place.
Clinics, training centres and service companies across Abu Dhabi and Al Ain use WhatsApp as their front desk. SM Gateway connects the official WhatsApp Business API, Instagram, Messenger and website chat to one shared inbox, hosted in the UAE and priced in AED.
See plans and pricingIncluded in every plan
Bookings and reminders
Workflows that book, remind and hand over to a person.
Hosted in the UAE
Private UAE data centre, published retention periods.
Reminders that go out
Appointment and follow-up reminders from a workflow.
Answers from your data
Courses, prices and hours from your own tables and documents.
Access by branch
Roles reach down to channels and branches.
01
Clinics: from patient question to booked appointment.
Answer questions about services, hours and prices from your own knowledge, book from live availability when ClinicGateway is connected, and send appointment reminders from a workflow. Anything the assistant cannot answer goes to reception with the context attached.
- Stage names for clinics: New, Enquiry, Booked, Patient, Inactive.
- AI answers from business knowledge is an Enterprise module.
02
Training centres: courses, dates and the right adviser.
A course lookup table and your business knowledge answer dates, fees and schedules, and the conversation moves to an adviser when a learner is ready to talk to a person. Quick replies keep admissions answers consistent.
03
Control over who sees what.
Owners decide who can see and do what, down to channels and branches. Sensitive changes such as roles, channels and API keys need an authenticator-app check, channel tokens are stored encrypted and API keys are hashed and shown once.
04
Data hosted in the UAE.
The SM Gateway application runs in a private data centre in the United Arab Emirates, operated for 360 Gateways Group FZE LLC. Retention and deletion periods are published, and the providers that process data elsewhere are listed on the subprocessors page.
05
Connected to the systems you already run.
Upload or sync tables from Google Sheets and Excel for prices, repairs or courses, call your own systems from a workflow with connectors on Enterprise, and verify a customer by one-time code with Twilio or Unifonic SMS as a backup.
For Abu Dhabi clinics
From enquiry to appointment.
Reception answers WhatsApp, Instagram and website chat in one place, and the booking workflow takes care of the routine.
Start free trial Illustrative photo. Interface details use sample data.Questions, answered.
Can an Abu Dhabi business use the WhatsApp Business API?
Yes. Any business with an eligible WhatsApp Business account can connect it to SM Gateway through Meta’s own sign-in,, then answer from the shared inbox.
Can patients book an appointment on WhatsApp?
Yes, when ClinicGateway is connected: the assistant reads live doctors, services and slots and books only after the patient confirms.
Can we limit staff to one branch or channel?
Yes. Roles and permissions reach down to channels and branches. Branches: 1 on Starter, 5 on Professional, unlimited on Enterprise.
Where is our data stored?
The application runs in a private data centre in the United Arab Emirates. Messages still pass through the channel provider (Meta for WhatsApp, Instagram and Messenger), and the providers that process data abroad, such as Stripe and the AI providers you enable, are listed on the subprocessors page.
What does it cost?
Plans start at AED 150 a month per workspace in AED, excluding VAT. Meta’s WhatsApp message fees are paid to Meta directly from your own WhatsApp Business account.
Do we need a Meta developer account or an app of our own?
No. SM Gateway is verified as a Tech Provider by Meta, so your business connects under our verified app. You sign in with Facebook, choose the number, Page or account and grant the permissions; there is no developer registration and no App Review on your side.
Is there a free trial?
Yes. Sign up with Google, Facebook or email and start a free trial with a card on file. The trial is available once per email address and once per card, and you can cancel before it converts to a paid plan.
Product screens are from the SM Gateway application with sample data. Cards and photos are illustrative.