Opens on what needs a reply
The badge counts unanswered comments; the list opens on them.
Every comment answered.
Nothing missed.
Comments on your Facebook Page and Instagram posts arrive in the inbox your team already uses. Reply in public or in private, hide what should not be seen, and know at a glance what still needs an answer.
See plans and pricingOn request until Meta App Review completes
Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Public or private, your choice
Reply under the post or in a private message, from one box.
Moderation in one click
Hide, delete, assign and mark done one by one — or mark done and hide up to 100 at once.
Needs reply
Unanswered comments first, grouped by post or newest first.
Assign and done
Hand a thread to a colleague and close it when it is answered.
Reports → Social
Reply rate, first-reply time and the best time to post, from your own numbers.
01
Comments live beside your messages.
A Comments tab sits on the Messenger and Instagram inbox pages, and its badge is the number of comments that still need a reply.
- Opens on Needs reply; All and Done are one click away.
- Two views, remembered per browser: By post, with comments grouped under each post, or Newest first.
- Filters for profile, Hidden only and Assigned to me under More filters.
02
Reply in public or in private.
The thread reads like a chat — the customer on one side, your Page’s replies on the other with the sender’s name — and one reply box does everything.
- Public reply, Private message or Note from the same box; Ctrl/⌘ + Enter sends.
- A private message uses Meta Private Replies within the window Meta allows (7 days) and also appears in the Messages tab, sent by the member who wrote it.
- Assign a thread, mark it done or reopen it; every action is in the activity log.
- Keyboard shortcuts j/k to move and d to mark done keep a long list moving.
03
Moderate with one click.
Hide, unhide or delete under the comment itself. Like is available on Facebook only — Instagram does not offer it to apps like ours.
| Action | ||
|---|---|---|
| Public reply | Yes | Yes |
| Private message (within 7 days) | Yes | Yes |
| Hide / unhide | Yes | Yes |
| Delete | Yes | Yes |
| Like / unlike | Yes — Facebook only | No |
| Commenter photo | Where Meta provides it | Where Meta provides it |
04
Bulk actions for busy days.
Select up to 100 comments and mark them done or hide them in one go.
- Each comment still goes through the normal action, so permissions and the activity log are unchanged.
- Your Page’s own comments are filed as done automatically.
- Comments on ads are marked Ad.
05
Reports → Social, from your own numbers.
Snapshots 1 hour, 24 hours, 7 days and 28 days after each post, plus daily account numbers, become a report you can act on.
- Tiles: posts published, views, reach, engagement rate, follower change, comment reply rate and median first reply.
- A posts table you can sort by any number, a per-profile comparison and a best-time heatmap.
- Export CSV and Refresh numbers on demand; history is kept by plan.
On request until Meta App Review completes
How it works
Connect the Page or account
Integrations → Publishing & Comments; comments start arriving for the last 30 days of posts.
Open the Comments tab
It sits on the Messenger and Instagram inbox pages and opens on Needs reply.
Reply, hide or assign
One box for public replies, private messages and notes; bulk actions for the rest.
On request until Meta App Review completes
For the front desk
Comments are enquiries too.
A question under a post is a customer waiting. Answer it in public, move the details to a private message, and the lead lands in the same inbox as everything else.
Start free trial Illustrative photo. Interface details use sample data.Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Questions, answered.
Do comments on ads count?
Yes. Comments on your Page’s ads arrive in the same list and are marked Ad.
Can we reply privately?
Yes. A private message uses Meta Private Replies within the window Meta allows (7 days after the comment), and the reply also appears in the Messages tab.
Why is some comment text hidden?
Until Meta approves SM Gateway’s permissions, Facebook comment text is withheld, and the app says so on screen.
When can we use it?
Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Product screens are from the SM Gateway application with sample data. Cards and photos are illustrative.
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