One planner for every Page and account
Facebook and Instagram posts prepared, approved and scheduled from one table.
Plan it once.
Published everywhere.
Prepare posts for your Facebook Pages and Instagram accounts in one Planner, let the right person approve them, and publish on schedule — with every format checked against Meta’s rules before it leaves.
See plans and pricingOn request until Meta App Review completes
Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Formats checked before you post
Each network’s rules are applied while you write, not refused on the day.
Approvals without extra seats
An Approver role that views and approves, and never counts as a paid seat.
Planner
Status, targets, format, readiness and approval for every post in one place.
Calendar and slots
Posting slots, Fill slots and a month view you can drag posts around in.
Test with Meta
A dry run and pre-flight checks 24 hours and 1 hour before each post.
01
One Planner for every Page and account.
The Planner is a table of everything you have prepared, so nobody has to open each network to know what is going out.
- Status, time in your workspace time zone, targets, format, thumbnails and caption in one row.
- Readiness and approval columns show what still needs a decision.
- Filters, bulk actions and content plans keep a busy month in order.
02
A guided editor, with a media library behind it.
Writing a post walks you through Where → Format → Media → Text → Preview → When, and each format says what it needs.
- Photo fixes that never touch the original: convert to JPEG, crop to 4:5, 1:1, 1.91:1 or 9:16, reduce the size.
- Different photos, alt text and captions per network when Instagram and Facebook should not look the same.
- A private Media library that inspects every upload’s real bytes — dimensions, video duration, codec and frame rate.
- Import a month of posts from Excel or CSV; media is matched by file name and posts arrive as drafts.
03
Every format Meta allows, checked live.
Pick the format and the editor applies that network’s own rules while you type, so a post is not refused on the day.
- Facebook: text, link, photo, multi-photo, video and Reel.
- Instagram: image, carousel, Reel and story.
- Format rules live in Platform → Channel rules and are checked before you schedule.
Image4:5 · JPEG
Carousel2–10 photos
Reel9:16 · 90 s04
Queue, slots and calendar.
Posting slots turn a pile of drafts into a schedule, and the Calendar shows the month at a glance.
- Add to queue places a post in the next free slot of its first profile; Fill slots queues many posts in order.
- Pause a profile to hold its posts; on resume, queued posts move to the next free slots.
- Month and week views; drag a post to reschedule it.
05
Approvals without extra seats.
Turn on Require approval and posts go Submit → Approve or Return before they can be scheduled.
- The Approver role may only view and approve.
- Approvers do not use a paid seat; each plan includes a free allowance.
- Every approval and return is recorded with its note.
06
Test with Meta before you post.
A dry run against the real account, then checks 24 hours and 1 hour before each post, so problems are found while there is still time to fix them.
- Pre-flight checks the token, permissions, media reachability and Instagram quota; problems mark the post Needs attention and email the approver.
- Per-target status all the way: Queued, Preparing, Ready, Publishing, Published, Failed or Outcome unknown, with the link to the live post.
- Retry failed re-queues only the failed targets. A post is never published twice; an uncertain outcome is resolved by a person, not resent.
- A queue-running-low alert and a weekly publishing digest keep schedulers and approvers informed.
How it works
Connect a Page or account
Integrations → Publishing & Comments connects a Facebook Page or Instagram professional account and imports the last 30 days of posts.
Plan and approve
Write in the guided editor, add to the queue or pick a time, and let an approver say yes.
Publish and watch the status
Pre-flight runs before each post; the Planner shows Published, Failed or Needs attention per target.
On request until Meta App Review completes
For marketing managers
One plan, every network.
Draft a month in the Planner, approve it in one pass and let posting slots do the rest — with the status of every post where the whole team can see it.
Start free trial Illustrative photo. Interface details use sample data.Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Questions, answered.
Which accounts can publish?
A Facebook Page or an Instagram professional account, connected under Integrations → Publishing & Comments. Several Pages and accounts can share one workspace.
Does it post automatically?
Yes. At the scheduled time the post goes out to each target, and the Planner shows every target’s status. A post is never published twice.
Can we publish stories and Reels?
Yes: Instagram image, carousel, Reel and story; Facebook text, link, photo, multi-photo, video and Reel.
Who can approve a post?
Anyone with the Approver role, which only views and approves and does not use a paid seat. Require approval is optional per workspace.
When can we use it?
Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
Product screens are from the SM Gateway application with sample data. Cards and photos are illustrative.