The day, at a glance
Waiting, at risk, unassigned, overdue — the moment you sign in.
Know where the day stands.
And where the month went.
Reports in SM Gateway are built from the inbox, the contacts and the campaigns you already run — no setup, no spreadsheet.
See plans and pricingIncluded in every plan · Agent activity and chat logs on Professional and Enterprise
Results in AED
Campaign cost, conversions and revenue from what customers actually did.
Social numbers, your own
Views, reach, reply rate and the best time to post, from Meta’s data for your accounts.
Today dashboard
Six tiles that tell the front desk what to do next.
Lead funnel
Leads by stage and owner, conversion over time.
Reports → Social
Engagement rate, follower change, comment reply rate, median first reply.
01
Today, at a glance.
The Overview page opens on your team’s day: what is waiting, what is at risk and who is overloaded.
- Waiting for a reply, SLA at risk, unassigned, new enquiries, overdue tasks and delivery issues.
- Customisable tiles per workspace.
- My work for each person’s own queue.
02
Agent activity and chat logs.
See who answered what and how fast, and read any conversation with its full history and notes.
- Agent activity report with response times.
- Chat logs with search and export.
- Audit trail for sensitive actions.
03
Lead funnel.
Leads by stage and owner, so the pipeline stays honest.
- Stages per industry or workspace.
- Conversion between stages over time.
- Tasks overdue by owner.
04
Campaign results in AED.
Every campaign reports its real cost, the conversions it produced and the revenue recorded against them.
- Cost from Meta’s per-message pricing; Messenger and Instagram show AED 0 inside the reply window.
- Conversions within N days: visited, booked, bought, enquired, won.
- Retarget a result bucket into a saved segment.
05
Reports → Social.
Views, reach, engagement rate, follower change, comment reply rate and median first reply for your Facebook Pages and Instagram accounts.
- Posts table sortable by any number; per-profile comparison; best-time heatmap.
- Snapshots 1 hour, 24 hours, 7 days and 28 days after each post.
- Export CSV and Refresh numbers on demand; history kept by plan. Publishing, comments and insights are available to all customers once SM Gateway’s Meta App Review is complete. Until then, ask us to enable them for your workspace.
On request until Meta App Review completes
06
Delivery issues.
Failed and undelivered messages, template rejections and webhook deliveries are listed where the team can act on them.
- Delivery issues on the Today dashboard.
- Webhook delivery log with Send again.
- Campaign warnings and pauses explained in plain words.
How it works
Open Overview
Today’s workload is the home page of the application.
Open Reports
Agent activity, lead funnel, campaigns and social, each with export.
Act on it
Assign, retarget, retry — every number links to the thing behind it.
Included in every plan · Agent activity and chat logs on Professional and Enterprise
For managers
Numbers you can act on.
Every report links back to the conversations, leads and campaigns behind it, so a number is never the end of the question.
Start free trial Illustrative photo. Interface details use sample data.Questions, answered.
Do reports need any setup?
No. They are built from the inbox, contacts and campaigns you already use.
Can we export the numbers?
Yes — chat logs, campaign reports and social reports export to CSV; the public API exposes conversations and messages.
Which plan includes which report?
Reports are on every plan; agent activity and chat logs on Professional and Enterprise; campaign results come with campaigns; social insights follow the Social Suite.
How far back does social history go?
By plan — the history limit is set in the plan, and older metrics are deleted nightly.
Product screens are from the SM Gateway application with sample data. Cards and photos are illustrative.